The people behind an anonymous Instagram account that shook up the advertising industry with its attempts to take down alleged sexual harassers appear one step closer to being revealed. Over a year ago, the advertising industry was fascinated and unnerved by the emergence of an anonymous Instagram account called “Diet Madison Avenue. It claimed it was run by a collective of 17 men and women working in the ad industry, with the help of more than 40 others. After being fired as the chief creative officer of ad agency Crispin Porter Bogusky in Boulder, Ralph Watson filed a defamation lawsuit against the Instagram account in May In it, he claimed Diet Madison Avenue’s defamatory statements led to his wrongful termination from the agency, which is part of holding company MDC Partners. The Instagram account’s Stories called him a sexual harasser and claimed he targeted and groomed women. Since then, Watson has also filed a lawsuit in New York against individuals he claims are behind the Instagram account that live in the state plus one allegedly living in Illinois and a business entity, as well as his against former employer. What happens next in the case could hold bearing on how freely individuals post online believing that they’re anonymous. And the unveiling of the individuals behind the account will no doubt send shockwaves through an industry for which Diet Madison Avenue helped kick off a “Me Too” reckoning.
Skip navigation! Featuring Speakers from. PR Stunts. Just Eat. Pig noses and Instagram stories: a look into Diet Madison Ave’s instigative whistleblowing so far. Fake News. On Feb.
After being fired as the chief creative officer of ad agency Crispin Porter Bogusky in Boulder, Ralph Watson filed a defamation lawsuit against the Instagram account in May At Cannes, another anonymous group of women took to Instagram to address the lack of female representation. Not on the High Street. The controversial account, which operated mostly through Instagram, shook the industry in with a series of sexual harassment and assault allegations against multiple prominent male executives. One of the criticisms of DMA since its launch was the legitimacy of the claims of 17 advertising professionals who placed pig noses on men they accused of impropriety, with one now under legal scrutiny. Valentines Day.